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#COSMO BEST READS 2017 PROFESSIONAL#

5.2 million women who are working full-time and read Cosmopolitan consider their job as part of their career.

#COSMO BEST READS 2017 PROFESSIONAL#

3.2 million women who read Cosmopolitan are in a management role in their organization or are working as a professional within their industry.

For the last 25 years, Cosmopolitan has been the bestselling magazine in college bookstores, even news related magazines.

Over 3 million women who are reading Cosmopolitan right now are attending a college or a university.

The chances of having an advertisement seen when the target demographic has read all 4 of the last issues: 40.9%.

When women have read 3 out of the last 4 issues of Cosmopolitan, nearly 13% of them can point to a specific advertisement that they have seen.

Should Advertiser Be Flocking To Cosmopolitan? Cosmopolitan is one of the few magazines that can transcend all demographics and that are why it has such an influence on society today. It might be one of the most popular magazines for young women today, but that isn’t the limitation of its reach. There is the right balance to make the magazine engaging to all age groups and demographics, not just one, and that’s why Cosmopolitan should continue experiencing success. What does that mean with the content that is created for Cosmo on a monthly basis? It means that a focus on self-enrichment, entertainment, and an emphasis on helping women feel empowered has combined to make for a powerful reading medium. It actually seems to attract working women with children more often than any other demographic.

It’s probably an incorrect assumption to say that Cosmopolitan is geared toward young women. More women tend to pick up Cosmopolitan to read it when the magazine is sitting on the shelf longer.Over 52% of women surveyed in 2011 rated Cosmopolitan as one of their favorite magazines and would read it for an average of 75 minutes per issue.The number of women who read Cosmopolitan and have children: 8.2 million.Over 5.3 million women who read Cosmopolitan are working women with children with at least a part-time job.38% of the women who read Cosmopolitan are married, while the other 16% of women are either divorced, widowed, or separated.

The percentage of single women who read Cosmopolitan on a regular basis: 45.3%.Who Are The Women That Read Cosmopolitan? That’s an encouraging sign for the future of Cosmopolitan. With about 25% of women in the upper age bracket and with demographics skewed toward the younger ages, their households are still pulling in a decent salary every month. What is particularly impressive, however, is the median income of households who do read this magazine. Almost 4 million women who are above the age of 34 enjoy reading every issue of Cosmopolitan. 47% of them are maintaining full-time employment.Ĭosmopolitan is often viewed as a young woman’s magazine, but that isn’t necessarily the case. Two-thirds of Cosmo readers are employed in some way.More than 62% of the readers of this magazine have at least attended college at some point in their lives.The median income of a household that reads Cosmo: $61k.3 out of 4 Cosmopolitan readers live in a household that earns at least $30k.The median age of a Cosmopolitan reader is just over 31 years of age.The percentage of readers who are women aged 18-24: 34%.The largest demographic for Cosmopolitan is women aged 18-34 with over 9 million readers in total.What else do we know about the reader demographics of this magazine? Who Reads Cosmopolitan Frequently? What this means is that there is 1 man who reads Cosmo for every 6 women that do. The magazine has a total reach of over 18.2 million readers and the average magazine has nearly 7 readers for it. Cosmopolitan MagazineĮvery copy of Cosmopolitan that is produced also has multiple readers. Over 15.4 million women read Cosmopolitan every month. That means there are specific demographics that are turning toward Cosmopolitan magazine for their information fix. Where do you turn for fashion advice? What about those times when you’re ready to experiment in the bedroom? Many today look toward media in order to answer their questions about life or feel like they are getting to know a celebrity.